When a company has a mature product-loyal customers

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1. A ________ strategy works well when a company has a mature product, loyal customers, a reputation for quality, and few competitors.

a. penetration b. skimming c. discount d. price lining

2. The ________ cost of an advertising medium compares the actual dollar cost of an ad with the number of potential customers it reaches.

a. relative b. continuous c. absolute d. comparative

Reference no: EM131642762

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