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International Marketing
Question:- " Air Asia wants to set up a new international hub in China ". Refer to the internet for access.
1. What's the critical success factors of Air Asia?
2. How did Air Asia build Strategic Alliance with Indonesia, Thailand & Philippines?
3. What are the new challenges they have to face while moving into a new nation?
4. Why every budget airlines have to look for new frontier to stay competitive?
- Table of Contents- Executive summary- Introduction- Answer 1- 4- Conclusion- Reference
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