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(a) What is Marketing Analytics?
Drawing upon Web searches, tell us what you think about marketing analytics. How does marketing analytics help with decision making about the marketing mix (four Ps)? How does analytics contribute to the definition of competitive strategy.
(b) Marketing Plans and Business Strategy:
What are the components of a comprehensive marketing plan? Drawing upon your experience, provide examples of products that have failed due to a lack of planning or poor business strategy.
(c) Limits of Market Research:
On April 23, 1985, Coca-Cola Company introduced “New Coke,” replacing the original Coca-Cola formula with a sweeter variation. Reviewing the facts of the case, do you feel that this decision was a failure of marketing research, as some have described it?
Assume you are the project manager for a software company and your team is in charge of delivering an update to tax preparation software for the next tax season. The project team has ten software developers working together, but located across the..
Discuss the relationship between terrorism and violent extremism.Explain the difference between a left-wing terrorist group and a right-wing terrorist group. What is unique about each of their histories? What is unique about each of their philosop..
Explain the difference between competitive clustering and saturation marketing. Give examples of a company of each type. Further explain the pros and cons of competitive clustering for customers.
With all other factors equal, the employer is more likely to pay a wage increase when:
How has social networking affected the efficiency and effectiveness of project communications?
What are the different ways to measure performance of an employee?
Clearly identify all of the pertinent issues involved in the facts below. Apply the rules of law to the problems and state what your decision will be as judge for a day. Support your answer clearly with reasons. Explain why.
In your discussion, give example(s) of your organization handles ethic concerns as they relate to information management.
Over what range of production is each location optimal and for a production of 200 units, which site is best?
Please select and answer one of the following topics and write a well-organized and thoughtful five- to seven-page research paper. Water Supply Challenges in Rural Communities and Search and Rescue in Residential Structures
Discuss the relationship of one’s mental model (mindset) to her/his behavior, positive and negative. Also, please discuss why a change in the components of one’s mental model (mindset) is necessary in order for one to become more accepting and valuin..
What is the difference between an ambulatory care and an acute care facility?
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