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Discussion Post: Business
What Does a CMO Do?
In the past, the Chief Marketing Officer (CMO) was responsible for managing marketing strategy and advertising across an organization. Today, the role has become more complex, encompassing the digital marketplace, branding, as well as public relations and new business generation.
Do some research on the CMO role and read about a few of the top CMOs in Fortune 500 companies. Click on the link below to find a recent list by Forbes magazine, scroll down the page of the list, and then report on your research by responding to the 2 questions below:
To find other information about your chosen CMO, you can research their profile on LinkedIn.
I. Select one successful CMO from the list above from Forbes and explain what you found impressive about that person's approach to the CMO role.
II. Describe in your own words the key duties and responsibilities of a CMO in today's job market.
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