What you can do to build rapport and trust

Assignment Help Marketing Management
Reference no: EM133772283

Description
The intent of a qualitative interview is to encourage, elicit, and illuminate the interviewee's experience in rich, thick detail. Consider that most interviewees will only have a general idea of your research goals and the depth you need for analysis. Therefore, your presentation of the interview questions and engagement with the interviewee are the tools that guide the process.

As you consider your interview, think about:

Asking of questions to ask to encourage stories and examples
How to "reframe" questions to reduce ambiguity and bias
What you can do to make the interviewee at ease
What you can do to build rapport and trust
For this Discussion, you will examine the characteristics of a good qualitative interview.

To prepare for this Discussion:

Review the chapters of the Rubin and Rubin course text and consider the characteristics of a good qualitative interview.
Review the Yob and Brewer interview questions in Appendix A at the end of the article and consider how interview guides are used in research.
Review the Interview Guide Instructions and the Interview Guide Example found in this week's Learning Resources and use these documents to guide you during your interview.The intent of a qualitative interview is to encourage, elicit, and illuminate the interviewee's experience in rich, thick detail. Consider that most interviewees will only have a general idea of your research goals and the depth you need for analysis. Therefore, your presentation of the interview questions and engagement with the interviewee are the tools that guide the process.As you consider your interview, think about:
Asking of questions to ask to encourage stories and examples
How to "reframe" questions to reduce ambiguity and bias
What you can do to make the interviewee at ease
What you can do to build rapport and trust
For this Discussion, you will examine the characteristics of a good qualitative interview.To prepare for this Discussion:
Review the chapters of the Rubin and Rubin course text and consider the characteristics of a good qualitative interview.
Review the Yob and Brewer interview questions in Appendix A at the end of the article and consider how interview guides are used in research.
Review the Interview Guide Instructions and the Interview Guide Example found in this week's Learning Resources and use these documents to guide you during your interview.

Reference no: EM133772283

Questions Cloud

What sources of financing have been and will be sought : How much cash will be needed to start and operate this business? What sources of financing have been, and will be, sought?
Which of 10 amendments that constitutes the bill of rights : Which one of the 10 amendments that constitutes the Bill of Rights do you believe is the most important? Why?
What is the extent of damage caused by these disasters : What is the extent of damage caused by these disasters? What mitigation programs have taken place? What are the estimated costs of these projects?
Why were sauropod dinosaurs so large : Write a persuasive essay that addresses a question or problem in dinosaur paleobiology. Your paper should present a critical and a thorough analysis
What you can do to build rapport and trust : How to reframe questions to reduce ambiguity and bias What you can do to make the interviewee at ease What you can do to build rapport
What were the wars of religion : What were the "Wars of Religion" and why does Hart call this time period "...the birth-pangs of the modern European nation-state" (p. 276)?
Develop an outline of the central points and skills you plan : Content outline: Develop an outline of the central points and/or skills you plan to cover. Your content should be logically structured.
How did the use of gunpowder change militaries : How did the use of gunpowder change militaries and society in general in the early modern era?
Discuss factors influencing decision to obtain a bsn degree : Discuss factors influencing your decision to obtain a BSN degree. Discuss how the role of the baccalaureate differs from your current role.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd