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What would be the best option for coke to pursue

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Reference no: EM132644232

Question 1: What would be the best option for Coke to pursue in 1985?

Question 2: If you decided to introduce some form of new product, how would you position the new product relative to both Pepsi and any remaining Coke products?

Question 3: If you decided to reposition the Coke brand or Pepsi, outline your positioning goals.

Question 4: If you decided NOT to modify the product mix, outline why this approach would be successful given that Coke has already implemented many of these marketing tactics.

Attachment:- Coca.zip

Reference no: EM132644232

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