Reference no: EM132347896
Question Set 1: Samsung is considering different R&D paths for the upcoming year's release. The four strategies (along with changing nothing) under consideration are:
• Decrease Depth: Decrease the depth of the phones without affecting other specs
• MoreBattery Power: Increasebattery capacity of phones by 7%
• Mixed: Combine above two strategies somehow
• No Change: Do not change anything, buyers seem content
The outcomes of the possible strategies (in millions of dollars) depend on how the competitors behave. Samsung considers four different outcomes, which are not shared, say A, B, C and D. Negative values indicate loss for Samsung and positive values indicates possible profits.
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Scenarios
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Strategy
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A
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B
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C
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D
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Decrease Depth
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-145
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-35
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60
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150
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More Battery Power
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-55
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-20
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45
|
75
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Mixed
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-85
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-25
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50
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90
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No Change
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-40
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-15
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50
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40
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For the following questions, you will use Excel to identify the best strategy according to various criteria. You only need to perform the necessary calculations to show which one is best.For example, the first question is for maximax. You need to set up formulas to find the maximum payoff for each strategy and to then find the highest value among them. However, once you have calculated that highest value, you can just type in the corresponding strategy without any further Excel calculations.
1. What would be Samsung's decision using the maximax criterion?
2. What would be Samsung's decision using the maximin criterion?
3. What would be Samsung's decision using the Laplace criterion?
4. What would be Samsung's decision using the minimax regret criterion? It is helpful to construct a regrettable for this problem. (6pts)
Question Set 2: This question set uses the table of outcomes from Question Set 1 for Samsung's strategies. Assume that the probabilities for scenarios are:
• P(A) = 0.25
• P(B) = 0.35
• P(C) = 0.35
• P(D) = 0.05
1. What decision will maximize Samsung's expected monetary value?
2. What is the expected value of perfect information?
Question Set 3: This question set uses the metropolitan model for facility location decisions. Each demand source has a weight indicating the volume of sales it is expected to generate. Using the demand data and five potential locations on the following page:
1. Find the sum ofweightedmetropolitan model distances for each of the five locations. Be sure the calculations are shown for each location's sum of distances.
2. As evidenced by having the smallest weighted sum of distances, which location is best?
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Demand Data
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Weight
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X
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Y
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2
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28
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33
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4
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30
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34
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5
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28
|
28
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1
|
35
|
32
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3
|
30
|
28
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|
2
|
32
|
33
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|
3
|
26
|
27
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|
2
|
27
|
28
|
|
1
|
27
|
27
|
|
6
|
30
|
31
|
|
3
|
27
|
24
|
|
5
|
30
|
31
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|
3
|
28
|
24
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|
3
|
27
|
26
|
|
4
|
25
|
28
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1
|
34
|
29
|
|
7
|
30
|
37
|
|
2
|
25
|
36
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2
|
31
|
33
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2
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30
|
33
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Location
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X
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Y
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A
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26
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32
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B
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31
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29
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C
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31
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33
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D
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32
|
29
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E
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31
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31
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