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What would be most successful way of approaching the market

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Reference no: EM132654068

Analysis of the E-Bike sector including:

Question 1: What are the broad segments that e-bikes can be broken down into (e.g. cargo/off road/road/urban commuter etc)

Question 2: What are the approximate sizes of each segment - if possible, look at the Vancouver marketplace and also North American?

We believe that we'll best fit into the Urban Commuter bracket:

Question 3: Who are our top 10 competitors in this segment?

Question 4: What are the prices of their comparable bikes?

Question 5: Where are their bikes manufactured?

Question 6: What, if anything, can you see that differentiates our bike from each of our competitors?

Question 7: With excellent branding/marketing & unlimited production capacity, what do you believe our annual volume sales could realistically be in Year 1, Year 2 and Year 3

Question 8: What would be our most successful way of approaching the market (e.g. via distributors/bike shops/direct sales etc). Do we start local or go wider?

Question 9: Based on your findings, what price do you believe we should launch the e-Bike at?

Reference no: EM132654068

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