What would be great brand- or line-extension

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Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?

Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product?

Reference no: EM132661592

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