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We are considering the legal, ethical and social issues related to marketing communication, along with the ability to measure that intended results are achieved. The following reading (available in the Presentations section of this course), seems to deal well with the issues above.
Researchers Warn About Junk-Food Ads Aimed at Children (2007),
Your Case Assignment for this module is to address the following questions:
1. Some countries have come to legalize and/or restrict advertising to children. In your opinion, would such restrictions and/or legal control (ex: hours when ads targeted to children can be aired) be appropriate in the United States? Why or why not? Explain.
2. In your opinion, what would be appropriate observations or results to consider when measuring advertising effectivenes for messages targeted to children?
What could you do to improve the bad one?
What do you meant by customer acquisition and describe the difference between customer acquisition and retention.
Explain Important information about ASP and prepare a document outlining how ASP can be used to put in an online shopping section with shopping cart
1.when palm products developed its glow-in-the-dark camping drinkware line the company learned from consumer feedback
Choose a company, and describe the target market for products sold by the company. Briefly describe what the company should do to help increase sales
Marketing Plan is a fictional business - Do not choose an already existing business unless you own it
Assignment - The Competitive Strategy IKEA: The purpose of this paper is to show how Ikea began, this paper includes the sources of the company's success, improvements and challenges they face and have faced in the past
read the case found in chapter 8 and prepare a four to five 4-5 page response to the following questions1.agree or
Your group will create a strategic plan and present the plan in a professional manner. The plan requires a paper turn in to the Assignment Folder and a PowerPoint presentation that is presented in the last week of class
Explain What are the essential components of a marketing plan and The decision to reduce the price of a product can be promoted in marketing campaigns
Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth
Mountain Man Brewing Company: Bringing the Brand to Light" case to complete a formal written case analysis.
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