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Assignment: Market Segmentation, Market Targeting and Positioning
Estimates
Given that absolute market potential almost always exceeds actual industry sales, why do marketers bother to make potential estimates? Discuss how and why you will make sales (revenue) estimates for Netflix and the kinds of decisions those estimates will drive.
Targeting Markets
What is the relationship among market segmentation, target marketing, and positioning? What will happen to a company's target marketing and positioning efforts if markets are incorrectly or not effectively/insightfully segmented? Discuss this potential risk for Netflix, and how you will avoid this risk in the marketing plan you develop for your client.
Segmentation and Strategy Discuss how you will segment your client company's market(s). How will you use this segmentation to further the company's business goals--and to develop an effective entry and/or marketing strategy? (Be sure to focus on Netflix product/service and buyer value when you contribute to this discussion).
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
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