What will customers able to do once they are on your website

Assignment Help Marketing Management

Reference no: EM133764040

Homework: Marketing

Introduction: This portfolio work project, a social media plan and PowerPoint presentation, will help you demonstrate competency in developing effective social media plans that build awareness, customer relationships, and customer loyalty.

Scenario:

For this homework, choose either Option I or Option II. You do not need to do both. You will apply one of these scenarios in the Requirements below.

Option I

You are an owner of Spokin' Wheels, a locally owned bicycle shop with two locations. While your original location has been in business for several years, your second location has only been open a few months. The bicycle shops sell new and previously owned major brand bicycles. The shops also provide repairs, offer a small line of bicycle accessories and clothing, and organize group rides on Sunday mornings. You and your business partner both want to have a solid social media plan in place to grow the shops.

Option II

If you chose Option II for Homework, use the same business for this homework, or select a different business. Note that it is recommended that you use the same business for each homework in this course, using the following criteria for your selection:

The company fits the homework requirements.

You can complete your homework without disclosing confidential company information.

Your role:

Option I

You are one of two owners of Spokin' Wheels. Your background is primarily in marketing. Your business partner's background is in operations. While she is focused on making the internal customer-facing processes as efficient as possible, you are working on writing the social media plan.

Option II

Your boss, a director, has tasked you with creating a social media plan. He is relying on you to prepare an analysis that can be presented to the executive team of the company. You completed a special project for him a few months ago that went very well. You are pleased to have received this new homework.

Task

Develop a social media plan and a PowerPoint presentation of your plan for your selected company. At a minimum, address the following elements:

1. Analyze customer segmentation characteristics.

2. Develop two personas to portray your company's customers based upon that analysis.

3. Analyze appropriate social media platforms for developed personas.

4. Analyze at least two platforms that will be most effective for the personas you developed. Describe why you think they will be effective.

5. Analyze at least two platforms that are not likely to be effective for this niche customer. Describe why you think they would not be effective.

Develop a social media plan based upon the personas and platforms selected. Respond to the following:

1. What platforms will your company use to drive traffic to your website?

2. What will customers be able to do once they are on your website?

3. How will these platforms engage with the customer?

4. What challenges do you anticipate in implementing your social media strategy? How will you overcome those challenges?

Reference no: EM133764040

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