What will be the new product objectives

Assignment Help Marketing Management

Reference no: EM132602641

Develop a brand presentation of 8-12 slides for a new pet food product (or new product or line extension at your employer or future employer), using the speaker's notes sections of each slide to expand your talking points.

Introduction

Branding is a means of di?erentiating a product from its competitors. Branding is an important aspect of marketing because it provides a distinctive identity to a product or family of products that sets it apart from competitors. This assessment introduces the concept of brands and discusses the various ways marketers position their products within the brand structure. By the end of the assessment, you may look at branding and products a bit di?erently than you do right now!

Introduction

Completion of this portfolio work project will help you understand the key components of a brand presentation.

Scenario

The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan. They have now asked you to develop a brand presentation based on this work.

Your Role

You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a brand presentation for a new pet food product (or new product or line extension at your employer or future employer.)

Requirements

Be sure your presentation includes:

Question 1: What is the brand name for the product? What role does the new product play in the brand portfolio?

Question 2: Who is the target market?

Question 3: What will be the new product's objectives (create greater customer loyalty, increase trials, expand usage among current users, support trade relations)?

Question 4: What will be the new product position? How will it complement the objectives?

Question 5: What will be the new product competitive pricing strategy? How will it complement the objectives?

Question 6: How will this be reflected in the packaging? How will it complement the objectives?

Question 7: How will this be reflected in the promotion? How will it complement the objectives?

Question 8: How will this be reflected in the placement? How will it complement the objectives?

Reference no: EM132602641

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