What will be the ideal media mix

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Reference no: EM13657939

Question 1: A Chennai based soft -drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottles.

As advertisiting consultant develop an advertising campaining Strategy.What will be your message,who will be your target market and what will be the ideal media mix ?

Question 2: "Indian consumers are changed both in social values and cultural life." Disuss the change you have observed with the Indian consumers and their impact on the Marketing in the post -liberalisation period.

Reference no: EM13657939

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