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Discussion
The material in this module tells us that many companies place disproportionate emphasis on the financial perspective at the expense of the other three perspectives.
Give an example of an organization you are familiar with from previous coursework, the news, or personal experience in which this has been the case. What were the results of this focus on the financial perspective on customers and other stakeholders? Be as specific as you can and give concrete examples.
[This Discussion is designed for you to respond to the above question/topic during the first week of the module. During the second week of the module, please read through responses by peers, and post two responses addressing some of the shared ideas. Please bring in new ideas/comments and research that haven't been mentioned yet. An "A" grade needs at least three strong entries with at least one of them supported by research, with the source cited.]
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Business organisations have responsibilities towards various stakeholders , both internal and external. To fulfill these responsibilities they must perform well. Traditionally business performance as measures using simple financial ratios but a balanced scorecard enables businesses to have a holistic view of their business by defining areas which which help in setting corporate objectives and measure performance. These encompass the financial perspective, internal controls, customer satisfaction and Improvements and innovation. However there are companies which paid excessive attention to the financial perspective and this has hurt other stakeholders in the long run.
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