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Please read the case and in NO MORE than 4 pages (excluding the cover page, references and appendices) respond to the following questions.
Case Study - Unilever in Vietnam - The "Perfect Village"Initiative
1) (a) What were the key elements of Unilever Sustainable Living Plan (USLP)?
(b) Why did it make sense for Unilever to be doing this?
2) How convincing do you find the "business case" for Unilever adopting the Perfect Village model in rural Vietnam? Why?
3) (a)What do you see as the likely challenges and risks in scaling up the PV model within Vietnam?
(b)How could Unilever address these? You must include any references used for your answers according to APA guidelines.
Any tables, diagrams or figures must be included in an appendix - DO NOT insert them in the main text.
Verified Expert
The paper is about to write on case study. The given case study is on Unilever. There are three questions to answer depending on the given case study.First question was the key elements of Unilever Sustainable Living Plan (USLP) and the reason of making sense for Unilever to be doing this. Next question was to find the “business case” for Unilever in Perfect Village model in rural Vietnam. Finally it asked about challenges and risks in scaling up the PV model within Vietnam and the way Unilever address these.
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