What went wrong with brand that led it to reinvent itself

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Reference no: EM132219010

Brand: Choose Lego or Converse

What went wrong with the brand that led it to reinvent itself?

Comparing its old brand identity to its new one, what marketing strategies did the brand apply to reinvent itself? What was successful about these strategies? How do these strategies help to connect the brand with new consumers?

What is the role of internal and external stakeholders in the reinvention of the brand? For example, what is the role of ad agencies in positioning a brand for reinvention?

Reference no: EM132219010

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