What ways do advertisers in magazines use sexual imagery

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Reference no: EM131008206

In what ways do advertisers in magazines use sexual imagery to appeal to youth? One study classi?ed each of 1509 full-page or larger ads as "not sexual" or "sexual," according to the amount and style of the clothing of the male or female model in the ad. The ads were also classi?ed according to the target readership of the magazine.67 Here is the two-way table of counts:

Magazine readership

Model clothing Women Men General interest Total

Not sexual 351 514 248 1113

Sexual 225 105 66 396

Total 576 619 314 1509

Reference no: EM131008206

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