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Select one of the ads that aired in the past Super Bowl (or pick from previous years if you have a favorite). You can find the ads on YouTube or just search form them.
Based upon your selected ad (don't forget to tell us which one you chose, post a link of possible), keeping in mind that the budget ($5 million per 30-second spot) is known and some advertisers may have purchased more than one spot, respond to the following:
1. What was the target audience?
2. What was the objective of the ad?
3. Current thinking is that it's best for customers to be actively engaged and not treated as passive viewers. What would you do to actively engage customers in the digital marketing stage of the ad campaign you chose?
4. In your opinion, considering what we looked at about marketing to different generations, why would advertisers choose to spend so much on such a wide audience (consumers with differing demographics and psychographics)?
What characteristics make an organization a team-based organization? What leadership styles are used within that organization?
What is Linear programming systems and the applications to Acme Mexico City.
Finding a new job is challenging, but starting a new job can be emotionally draining and extremely stressful! Understanding what you have signed to do in your new role is essential to your success. Hopefully, your internship employer is able to suppl..
Imagine that you have been asked to redesign the compensation plan for your organization. Your goals are reduced turnover, increased patient satisfaction, and increased employee satisfaction/engagement. Your purpose is to develop a thorough compen..
Theory which seeks to explain how the internal resources of the firm can provide the company with a competitive advantage
Electrocomp Corporation manufactures two electrical products: air conditioner and large fans. The assembly process for each is similar in that both require a certain amount of wiring and drilling.
Diagram a complex system (a series of causal loops and their interconnections) for the ecosystem of your choice (desert, rainforest, tidal marsh, etc.).
Maintaining a quality image is primarily the responsibility of:
Determine the growing diverse workforce and evaluate the leadership practices to grow an organization.
It is performance appraisal time and you must plan interviews with you subordinates. Your subordinates fall into one of three categories: (1) effective performers who have potential for advancement; (2) effective performers who lack motivation or abi..
Explain the different between "push" and "pull" planning and control. Why might different organization choose such approaches? Discuss the relationship between service level and safety stock, and ordering cost and order quantity. How can trade-offs b..
Do you believe that they truly understand their demographics or have they completely missed the mark? How can you tell?
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