What was the strategic rationale for acquiring cadbury

Reference no: EM13246519

research the Kraft acquisition of Cadbury in 2010, finding at least five different references/sources. Using what you studied in this unit, address the following two questions: 1. What was the strategic rationale for acquiring Cadbury? How does it relate to Unit I?
2. Go to Kraft's homepage and their investor relations site. Study Kraft's board of directors and committees from their investor relations site (Google the terms: Kraft Investor Relations and Governance) and summarize their governance.
Review articles and sources with specific questions in mind (i.e., Does this article support my topic?

Reference no: EM13246519

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