What was the outcome and what factors should marketers take

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Reference no: EM133475898

Problem

Based on what you read in Chapter 4, Perspectives on Consumer Behavior, discuss why it is important for marketers to understand family decision-making and how it impacts the purchasing process. Hint, hint: In the above clip, pay attention to all the factors and decision-makers that ultimately led to the purchase of the table.

Feel free to use real-life examples, including personal experiences, where you have been or observed others impacted by family decision-making. What was the outcome and what factors should marketers take into account when creating effective strategies that consider family decision-making?

Reference no: EM133475898

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