What was the controversy

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Reference no: EM132201416

In November 2017 EA launched the new game Star Wars Battlefront. The game ignited a storm of controversy around the release of the game that required brand management from EA.

What was the controversy?

Why was there such a backlash from the gaming community over the game?

How was EA’s stock price impacted?

In retrospect would you recommend EA take different actions? Why

Reference no: EM132201416

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