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Questions:
1. What influences from the external environment over the next several years do you think might affect SuperDry's ability to compete?
2. Does Superdry have one or more capabilities that are valuable, rare, costly to imitate, and nonsubstitutable? If so, what are they? If not, on which criteria do they fall short?
3. Will the actions that Superdry is taking solve its problems? Why or why not?
4. What value does Superdry create for its customers?
5. What actions would you recommend the management of Superdry take to resolve its problems and turn around the performance of the firm?
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