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A firm that imports "Water from Paradise," a brand of bottled water, from Tahiti to the United States has hired you to develop its marketing strategy. One liter of this bottled water costs $2. In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions: What value are you creating with this product? Which of Michael Porter's basic strategies, covered in this week's lectures, will you use to market this product? Why did you select this specific strategy? Is it the most suitable one? Make sure that the slides follow the format of a formal presentation. Use the notes feature to incorporate any relevant material not included on the slides. Ensure correct spelling, grammar, and professional vocabulary.
Decision making is a key component of the leading facet of the P-O-L-C framework. What decision-making traps might WorldCom's board have succumbed to? Why might the concept of groupthink be especially relevant to boards?
Develop a payoff table for this situation. What decision should you make using each strategy?
Describe differences in how McDonald's should handle information and planning for (1) regular food items, (2) nonfood items like wrappers or napkins, and (3) promotional or one-time items like Happy Meal toys.
What is the "relative" wage rate (in $) of operating Zooland, after taking productivity differences into account?
Why and how are the following an integral part of the strategic management of an organization, i.e., strategic planning, strategic execution, and strategic control.
Describe how to negotiate for more compensation. Explain why one must be assertive to earn what he or she deserves. Relate four things not to do when asking for a raise. How much clout does your boss really have?
Having been exposed to introductory material about ergonomics, can you imagine an analytical approach to documenting problem reported by drivers.
Use the Internet to find five consulting firms that could assist managers with compliance to the Americans with Disabilities Act (ADA). Provide the name of the firms with a brief description on how each firm will provide that assistance. (Provide ..
What were the four greatest accomplishments of the United States government from 1789-1821? You might consider pieces of legislation, Supreme Court decisions, events related to the War of 1812, presidential actions, or any other significant accom..
Hudson Marine has been an authorized dealer for C&D marine radios for the past seven years. The number of radios sold each quarter is shown in the Excel template. Hudson Marine would like to forecast the quarterly sales for year.
What term is used by the Federal Government to denote ultra high security prisons?
What types of people have more difficulty being team players? What helps promote good team player behavior? What do you think is more important for a good IT professional: strong technical skills or strong people skills?
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