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Once you've completed this exercise, you can complete the Marketing Plan Worksheet for Part 4 on your companion Web site at www.cengage.com/marketing/ lamb. Distribution is a key component of any business. For the e-business, distribution seems "invisible" to the consumer, because the consumer may not care where your firm is located but wants product delivery quickly and inexpensively. Creating a worldwide distribution system is an additional challenge to the marketer. Use the following exercises to guide you through the retail distribution part of your strategic marketing plan:
1. What types of retail establishments might be used for your firm's product? Are they in locations convenient to the target customers? What is the atmosphere of the facility for each type? How can you get the atmosphere of the brick-and-mortar offering to match the offering of your Web site?
2. If you have developed a service, to what other Web sites might you "distribute" your Internet-based service? How will working with these other Web sites help you reach your target audience? Are there other Web sites from which you might accept distribution deals in order to make your product or service offering stronger? Explain how strategic distribution with other Web sites or services can give you a competitive advantage.
innovative culturecan you help me with these two questions please.1. does the firm to which you are most closely
Analyse how the actions and policies of the WTO have driven forward the globalization of the world economy.
Write a paper about 1500 words that explain about using agile principles on implementing Enterprise architecture with insights on its relation to Zachman framework (Agile Enterprise Architecture Framework/life cycle).
Class, as a team leader on such a collaborative project also with some serious professional writing know-how under your belt, how would you approach this project. What strategies would you implement.
Which one is the most likely outcome of this situation given that some shareholders are happy with the existing management?
Kraft, the 109-year old cheese company, released a new ad campaign in 2011 for its Athenos line of hummus, combining shock value, social media, and a little stereotyping. A young woman, Michelle, serves her friends Athenos hummus, and a Greek yiay..
What soft skills do you believe you currently have? Give one-two examples of how you have used those skills and what soft skills do you want to develop?
Show which of the subsequent employee characteristics have the greatest impact on employee behavior: general attitudes, job satisfaction, emotions and moods, personality, values, or perception
Determine the differences between overhead costs and G & A costs in the production of VectorCal's navigation systems overall. Analyze the role that each of these types of costs plays in the long-term production of VectorCal's navigation systems..
Describe how organizations can create an ethics culture. Provide an example of a company with a positive ethical culture.
Write a paper to be about Business and the Internet. This doesn't have to be a long paper. Keep it short I appreciate you thoroughness.
Explain As a project manager for an electronics manufacturer you are supposed to design a new and low-cost MP3 player in three months' time working with a team of three technicians
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