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1. Name and describe the two main forms of online advertising.
2. What types of direct marketing are used in your country?
3. What public policy issues are related to direct and digital marketing?
What did you learn? Which hypotheses were confirmed? Which ones need modification? Did you learn anything different? What is the revised set of new hypotheses
How does a marketing decision support system (MDSS) differ from a marketing information system (MIS)? Why might a marketer want to use an MDSS in addition to an MIS?
This is the first of a two part strategic international marketing plan for a product or service to be launched in a foreign country market. Students are required to choose a product or service, and the new foreign country market that it will be la..
The Nature domain is important to an organization because it is responsible for establishing what? Which domain of the Strategic Execution Framework clarifies and communicates a company’s identity, purpose, and long range intention? What term refers ..
Scalability of IT infrastructure - Why is scalability important in building an e-Business IT infrastructure?
Write 400 words or more about your favorite marketing ad. Mix in what we have discussed up to this point in the class. Who is their PPC? Where is the product/service on the Pyramid of Needs/Wants, etc.?
After viewing the two (2) Lynda.com videos on company culture this week, identify at least three (3) elements of a strong company culture of trust and integrity. Explain why each of these elements is important, and provide an example of each that ..
Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might these items be combined to ..
Finding current and accurate information about overseas markets can be difficult and time consuming. What sources would you use if you were a manager researching international market opportunities? Would you rely on newspaper reports? Or personall..
Please Solve the all the problems given below on Valuing Stock Options: The Black-Scholes-Merton Model Problem 1 A stock price is currently $40. Assume that the expected return from the stock is 15% and its volatility is 25%. What is the probability ..
Kohl's Corporation is a very large and successful US retailer. It has no physical or Internet retail outlets outside the United States. What opportunities might this company have for global expansion
Which of the following sales promotions produces a higher response rate?
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