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1Q. What types of decisions do you think networks are making when they utilize Neilsen’s research? What about advertising agencies?
2Q. Compare Neilsen’s diary method to its television meter method. Which method is more effective? Why?
3Q. Discuss whether Nielsen’s methods have external validity.
What is your favorite brand of sandwich cookie? If you're like most Americans, chances are it's Oreo. In fact, Oreos are so popular that many people think Oreo was the original sandwich cookie. But they're wrong. Sunshine first marketed its Hyd..
Explain Information Highway and What are your views on this digital divide and will it be closed off or become widen
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Explain One of the most interesting new channels for marketers is the blog and What are your thoughts regarding the use of blogs for marketing purposes
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