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What types of crm tech used by the type of business

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Reference no: EM131658729

Question: Paul Layer is the owner of Aspen Funeral Alternatives in Albuquerque, New Mexico. Aspen is located in a converted restaurant with fluorescent lights, and its chapel has chairs, not pews. It looks more like your insurance company or local business office, rather than a funeral home," Layer says.

Aspen has adopted a strategy of discounted prices for funeral products and services. Its website promotes low-cost alternatives with no fancy facilities, no limousines, and no hearses. A general price list, covering Aspen's professional services, use of its facilities, and caskets, is posted on the site.

Question 1: What psychological concepts of consumer behavior are relevant to marketing this service? Be specific.

Question 2: How can the stages of consumer decision making be applied to a person's particular funeral home?

Question 3: What types of CRM tech used by this type of business?

Reference no: EM131658729

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