Reference no: EM131125186
Part 1: Consumer Behavior Journal, Advertising (3-4 pages)
Over three one-week periods, track the advertising activities of a product of your choosing. This can include any marketing medium such radio, television, billboards, web, and mobile devices. Please do not collect data for 21 disparate days. We're trying to find patterns in advertising of the product. Determine and note the multiple branding messages and images used in each ad and be prepared to discuss the differences in the portfolio paper.
At the end of each seven-day period (seven consecutive days), identify which ad aired the most and which medium was most used. Then, address the following questions in the journal:
Why did you choose this particular product?
Which of Maslow's needs are exemplified in each ad?
What types of ad are used: informative, persuasive, comparative? How effective are they? See Chapter 8's "Measuring Media's Advertising Effectiveness" in Consumer Behavior for insight.
Part 2: Consumer Behavior Journal, Advertising Essay (5-7 pages)
At the end of the three weeks, choose the three advertisements you saw or heard the most. Your paper should cover the following assessment for each of the three ads:
Discuss the ad strategy most used by this brand and its effectiveness in reaching its target audience. How conspicuously were Maslow's needs integrated within the ad?
Include a summary of the images and branding messages used in the ads and determine the feasibility of persuading or informing viewers about the product. If the ads were comparative, define the strategy used to employ this type of ad and discuss the effectiveness of comparison between the products. If the ads were persuasive, discuss what methods were used to gain the attention of the viewer such as celebrity use, etc. If the ads were informative, detail what information was presented and how. Discuss whether the ad included sufficient information necessary for viewers to walk away with meaningful knowledge about the product.
Referring to Chapter 5, indicate which cognitive learning models you think the companies were trying to employ in the ads and detail the model to showcase your comprehension of it and its relevance to the ads.
To successfully complete this Portfolio, you must:
Submit a total of 8-12 pages, not including title or reference pages
Include at least six outside sources that support your discussion.
Ensure that both your journal and your paper are well written and formatted APA Requirements
What are the basic building blocks of life
: What are the basic building blocks of life that are indestructible and are certain elements, the smallest part of a molecule
|
Determine the net present value
: An investment that costs $50,000 will return $15,000 operating cash flows per year for five years. Determine the net present value of the investment if the required rate of return is 14 percent. Should the investment be undertaken?
|
Determine the angular velocity and angular acceleration
: Determine the angular velocity and angular acceleration of rod AC at this instant.
|
Determine the relative influence of heredity and environment
: As you complete this exercise, consider the following: How do nature, nurture and evolution affect the development of an individual? How do we determine the relative influence of heredity and environment
|
What types of ad use informative- persuasive and comparative
: Which of Maslow's needs are exemplified in each ad? What types of ad are used: informative, persuasive, comparative? How effective are they? See Chapter 8's "Measuring Media's Advertising Effectiveness" in Consumer Behavior for insight.
|
The desired number of units in ending inventory
: Which of the following is not used in deciding how many units to produce in a period? -The desired number of units in ending inventory.
|
What is referred to spontaneous breakdown
: What is referred to by the spontaneous breakdown of an atomic nucleus that results in energy release and matter from the nucleus?
|
What is the detection limit for this compound
: A solution of cyclohexanone (4.0 mg/mL) in the solvent selected in part (b) exhibits a blank-corrected absorbance of 0.800 in a cell with a path length of 0.025 mm. What is the detection limit for this compound under these conditions if the noise ..
|
How people fail to detect changes in their environment
: Stroop Effect (i.e., how reaction time to name the colors in which words are printed is affected by conflicting information, such as the word red printed in green). Change Detection (i.e., how people fail to detect changes in their environment)
|