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What type of sampling might be best to use

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1. Researchers often are particularly interested in the subset of a market that contributes most to sales (for example, heavy beer drinkers or large-volume retailers). What type of sampling might be best to use with such a subset? Why?

2. A manufacturer of MP3 players surveyed one hundred retail stores in each of the firm's sales regions. An analyst noticed that in the South Atlantic region the average retial price was $165 (mean) and the standard deviation was $30. However, in the Mid-Atlantic region the mean price was $170, with a standard deviation of $15. What do these statistics tell us about these two sales regions?

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The report illustrates about the stratified sampling technique to identify the market potential.It also identifies the benefits of the stratified sampling technique.Along with it, the report considers the standard deviation and its implication for sales determination of a product.The word count is 300. the referencing is in APA.

Reference no: EM131565903

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