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You work for a company who creates toothbrushes, and you have been asked to conduct research to determine how the company can increase its toothbrush sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more toothbrushes. For this discussion, be sure to answer the following questions to determine how your company should proceed:
1. What type of primary research would you conduct?
2. Who would participate in this research?
3. What information would you seek to get from this research?
4. How could this information be used to help the company make decisions?
A marketing manager has decided to use personal selling as a strategy. Describe at least three advantages and at least one disadvantage that could result from the use of personal selling. Determine when a sales manager would use a strategic account o..
Recently, the local newspaper has been running a series about the lack of input the community into the hospital.
Five weeks are required to fill an order for letterhead stationery. Ordering cost is $4, and annual holding cost is 30 cents per box.
Why did Ross's strategy of sending Chinese employees over to the US for training produced better results than bringing American managers to China?
What do you consider retailing. What social and economic significance does retail play overall in the world of business.
Unfortunately, not every negotiation or conflict ends with the parties shaking hands or hugging.
Assume you are an analyst given the job of re-engineering the network at a small organization (500-1000 people).
What is the advantage of using an application software package rather than developing a software program from scratch? What types of application software packages could you use in your organization?
Barrows Textile Mills produces two types of cotton cloth—denim and corduroy. Corduroy is a heavier grade of cotton cloth and, as such, requires 7.5 pounds of raw cotton per yard, whereas denim requires 5 pounds of raw cotton per yard. The manufacture..
How to improve the working conditions and productivity. Using your own experiences, write a memo responding to the former boss's inquiry.
Proposal that assesses the current vulnerability of the critical asset. Consider the threats identified, the calculated risk, and existing countermeasures
Health care practitioners are ethically bound to respond to the needs of the patient at the end of life, but they are also ethically bound to practice fidelity. When asked in a survey if they would ever withhold the truth about a terminal or pre-term..
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