What type of menu dependence is mont trying to exploit

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Reference no: EM133285448

Assignment:

Mont Adventure Equipment (Mont) makes and sells sleeping bags. which are designed to be both warm, and light- weight (consumers want sleeping bags that are rated for lower temperatures, and which weigh less). The Brindabella sleeping bag is extremely warm (rated to be comfortable at-10C), and weighs 1.5kg. The Warmlight sleeping bag is quite warm (rated for-7C), and weighs 1.3kg. To exploit Menu Dependence, Mont is considering introducing a new sleeping bag type. the Mercury, which is extremely warm (rated for -20C), and weighs 2.5kg.

1) Following the introduction of the Mercury, would Mont expect to see more sales of the Brinadabella, or the Warmlight?

i) What type of Menu Dependence is Mont trying to exploit? (Asymmetric Dominance or Compromise Effect)

il) Explain why your answers for parts (i) and (ii) are true.

Reference no: EM133285448

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