Reference no: EM132286367
1. To best maintain productive relationships with customers and suppliers, what type of communication tool is often most important?
LinkedIn
Emails
Twitter feeds
Blogs
Face-to-face meetings
2. Because of the increase in the use of technology, which of the following might help in determining what communications to work on first?
The filtering feature that identifies high priority items
The sender name feature to identify internal and external messages
The attachment icon that indicates additional important information
The information that best supports blogs and social networking feeds
The date and time the message was received
3. Which of the following is NOT a marketing channel task?
Before-sales service
Demand fulfillment
Information/market feedback for strategy development
Demand generation
4. Neo-Freudian theorists believe that ________.
1) consumption situations are extensions of the consumer's personality
2) social relationships are fundamental to the formation and development of personality
3) human drives are largely unconscious
4) consumer purchases are a reflection of an individual's personality
5) consumers are primarily unaware of their true reasons for making decisions
5. HSBC positions itself as "the world's local bank." A recent advertising campaign consisted of about 20 ads centered on the theme that "different values make the world a richer place." HSBC's use of different cosmetic variations in their ads while repeating the same advertising theme is an attempt to avoid ________.
1) stimulus differentiation
2) the three-hit theory
3) stimulus generalization
4) rehearsal
5) advertising wearout