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What traits and behaviors would an ethical sales person

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What traits and behaviors would an ethical sales person possess and how might this help the sales person close deals? How can a sales manager reinforce ethical behavior?

We look at the interpersonal arm of marketing in which the sales force interacts with customers and prospects to build relationships and make sales.

Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.

Chapter 13- Personal Selling and Promotion, pp. 398-417

Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.

Chapter 12- Engaging Customers and Communicating Customer Value: Advertising and Public Relations, pp. 364-395

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In the current assignment, we have discussed the traits and behaviors that are expected from an ethical salesperson and how these traits help in achieving the required sales by the company. further, we have explained how the sales manager can reinforce the ethical behavior in his sales workforce.

Reference no: EM131937966

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