What this change in brand-consumer relationship means

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Reference no: EM132269065

1. Positioning a brand means implanting in the mind of the collective consumer the thought, notion, or feeling that the marketer’s brand is different from and better than the competitor brands in the same product category. Think about the brands you are familiar with. (1) Select two of these brands and comment on how they have been “positioned” in your mind. (2) Find an advertisement for each that exemplifies this positioning. (Show a pdf or link to these ads.)

2. Considering the history of advertising and brand promotion, we are now undergoing a fundamental change (i.e. , control over the brand) in the relationship between marketer and consumer, especially owing to digital technology. Describe what this change in brand-consumer relationship means and how it has revolutionized the relationship.

Reference no: EM132269065

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