What the product-service offers-product positioning

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Reference no: EM132270797

1. Suppose a firm is not currently meeting demand. The firm should _______ their _______.

A. decrease, takt time

B. decrease, cycle time

C. increase, cycle time

D. increase, takt time

2. As the amount of rework (some flow units have to go through certain steps multiple times because of quality problems) executed increases, the capacity of a process __________.

A. increases

B. Decreases

C. Stays the same

3. C&A makes two types of products using four machines from 9 a.m. to 5 p.m. each day. Product A visits machines 1, 2, and 4. Product B only visits machines 1 and 3. The capacity is 0.4 unit per minute at machine 1, 0.12 unit per minute at machine 2, 0.2 unit per minute at machine 3, and 0.3 unit per minute at machine 4. The demand per day is 40 units for Product A and 160 units for Product B. What is the flow rate for Product B in units per day?

A. 120

B. Cannot be determined

C. 96

D. 24

4. 20 new employees are hired to a company every 2 years. The company has one-hundred employees on avg. overall. How long does an employee hold their position at the company?

A) 5yrs

B) 20yrs

C) 10yrs

D) 50yrs

5. Customers' perceptions of what the product/service offers → Product Positioning

A- True B- False

6. Brooks Brothers: online luxury fashion market by GENDER → Geographic segmentation

A- True B- False

7. Orienting and motivating customer-contact employees and supporting service people to work as a team to provide customer satisfaction. → interactive marketing

A- True B- False

8. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything → Service variability

A- True B- False

9. Quality, features, and style/design → Products Attributes

A- True B- False

Reference no: EM132270797

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