What the key productivity ratios for measuring the retailer

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Question 1: What are the key productivity ratios for measuring the retailer as a whole, its merchandise management activities, and its store operation activities? Why are these ratios appropriate for one area of the retailer's operation and inappropriate for others?

Question 2: Buyers' performance is often measured by their gross margin percentage. Why is this figure more appropriate than the operating or net profit percentage?

Reference no: EM132426867

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