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What the firm seeks to accomplish with its promotional plan

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Reference no: EM132316507

Question: Company chosen is Chewy want to market in England

Promotion objective: Develop communication objectives that refer to what the firm seeks to accomplish with its promotional plan.

REMEMBER: Objectives need to be Specific, Measurable, Achievable, Relevant, and Time-Based.

Target market: Determine the foreign target market (consumer segments) in your selected country and how the company can effectively communicate with customers in the target market.

For this section, consider your promotion objectives as you determine your target market. Keep in mind that what works in the US may not work in your selected country. Keep the following things in mind:

• Family norms and interactions ( is the male the decision maker? Female? )

• Cultural norms and expectations

Company chewy

Country England

Reference no: EM132316507

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