Reference no: EM131321017
Applied Managerial Marketing
Assignment Objective - Be able to identify consumer needs and how to use marketing research as an aid to define these needs and identify markets.
Assignment Details-
Michelle has asked you to send her a memo that explains the target market for MM's new product. Because a global market is under consideration, she wants you and Elena to meet for an in-depth discussion of the different characteristics of your target market before sending her the information.
Elena meets you for coffee the next morning to explain her reasons for advocating the global market. As you finish your discussion, Elena stops and says,
"We've discussed a lot of different market segments to target with the new product, but the choice comes back to you," says Elena. "What's your final decision on the target market that we should focus on? Are you going to propose that we try to market this product globally?
You sigh, knowing this is a key decision in your marketing strategy. "I appreciate our discussion today. I'm going to have to do some more research to determine the exact market and if we should go global or not."
You know Michelle is expecting a detailed description of your targeted market segment including justification for selecting the market. You also need to remember to include your recommendation for or against marketing globally.
What are the demographic characteristics of your target market and why are they important?
Where is your target market located geographically and why is that important?
What psychographic characteristics define your target market? How do these impact your marketing strategy?
What behavioral characteristics are shared by your target market? Why are these important?
|
How they failed-the feelings that you went through
: Write a 2-page paper, double-spaced 12-pt Arial font, that details a service failure you've had in the past six months. In the paper, explain: 1) What service you encountered
|
|
What is the cash flow for both companies
: Depreciation and Cash Flow- Rogers Corporation has a gross profit of $880,000 and $360,000 in depreciation expenses. The Evans Corporation also has $880,000 in gross profit, with $60,000 in depreciation expenses. What is the cash flow for both compan..
|
|
Analysis of needs and assets for the program
: Brief descriptive overview of the program that includes a few summary sentences and identifies the target population. Analysis of needs and assets for the program including data that supports this description of the problem. Description of the progr..
|
|
Define line extension
: Define line extension. Why do marketers do them? Give specific examples. What is cohort effect? What is the current cohort called and why?
|
|
What the demographic characteristics of your target market
: What are the demographic characteristics of your target market and why are they important? Where is your target market located geographically and why is that important? What psychographic characteristics define your target market? How do these impact..
|
|
What is difference in cash flow between the two companies
: Depreciation and Cash Flow- Rogers Corporation has a gross profit of $880,000 and $360,000 in depreciation expenses. The Evans Corporation also has $880,000 in gross profit, with $60,000 in depreciation expenses. Selling and administrative expenses i..
|
|
What was the value of depreciation expenses
: Income Statement- Precision Systems had sales of $820,000, costs of goods of$510,000, selling and administrative expenses of $60,000 and operating profit of $103,000. What was the value of depreciation expenses? Set problem up as partial income state..
|
|
Describe how marketing efforts and marketing mix will change
: Topic: Target's permanent Layaway Plan, Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
|
|
Advantages of internet-based survey research
: 1. What are the advantages of Internet-based survey research over traditional survey research? 2. Conduct an online search for "green awards" to learn about the various awards programs recognizing environmental consciousness and sustainable practi..
|