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Discussion Marketing 500
"Core Market Offerings and Defining the Product" Please respond to the following:
Branding a product means to use a name, term, symbol, design, or unique element that identifies a seller's product and differentiates the product from that of the competitor. As the marketing manager for a new resort hotel, how will you brand that hotel?
Product line extension, or brand extension, means to add products to an existing product line to better compete in the industry and accomplish organizational goals. As the owner of a shoe store who wants to grow the business, what product will you add to your product line? Briefly describe what the company can do to generate customer loyalty.
Locate an online example of a recent news release in which a company announces good news, such as a new product, a notable executive hire, an expansion, strong financial results, or an industry award.
Consider a firm faced with the following pricing problem. Average economic costs are $55 at 20 units and $40 at 40 units. There are 40 consumers per period that are interested in the product.
Read and summarize 40 articles relevant to the topic:The Role of Micro-Finance Institutions to Heighten Agricultural Industry, in a tabular form of; source of readings, variable used, methodology, and findings.
Do you think firms that market products for children have any special ethical responsibilities when they advertise? Why or why not? Give examples that support your position.
Identify a product you would like to Import. Visit www.alibaba.com, go to the advanced search field, and enter it. Select required criteria and click on "Search." Review the list of companies that qualify Find a suitable seller
Explain Converting spoken words in digital text and digitized voice message
What are some of the benefits that would have compelled Raynonplus to choose a distributorship agreement over an international sales agent agreement?
How to Narrow Your Target Market
Evaluate and compare the effectiveness of computer-maker Dell's just-in-time process and Toyota's lean manufacturing practice in terms of manufacturing, potential risks, and environment in which they are most applicable
Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies. Analyze the effectiveness of these strategies and compare to two similar products
In the realm of decision making, what are assumptions? Rather than use a dictionary definition, cite several specific assumptions that would go with any real-life decision you have made or have seen made at a company at which you have worked
Evaluate the choice of young adult males as a target for an Old Navy promotion, What do you think of the creative strategy chosen for this campaign
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