What strategy pricing strategy did the company employ

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Reference no: EM131275356

A company introduced a smart-phone to the market at a time when its capability was essentially unmatched. As a result of the company’s significant investment and the inability of the other companies to enter the market with a competitive alternative, the initial selling price was significantly higher than other phones entering the market. The company’s earnings skyrocketed in the short term. What strategy pricing strategy did the company employ?

a. Buy-in pricing b. Rule-of-thumb pricing c. Demand pricing d. Cost-plus pricing.

Reference no: EM131275356

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