Reference no: EM131506270
Case Study Assignment
Case Study on JetBlue Airlines (5 pages in length double spaced apa format)
Respond to the four writing prompts below. Your responses must include at least 3 academic/scholarly sources and at least 3 online sources.
1. Create a case study summary of the company you have chosen, including a general overview of the company, its external environment, and a list of its current strategies and objectives.
2. If the company continues with its present strategies and objectives, where will it be in five years?
3. If you were the CEO of the company, what strategies would you recommend, and why?
4. Describe the competitive strategies used by the company's main competitors. Which of these strategies are the most effective? How can your company combat these strategies?
Support your answers.
If you paraphrase, quote, or use ideas from any source, you should cite your sources using APA guidelines. Your case study should be at least five pages in length, excluding a cover page and references page. Turnitin will be used to check for originality so please cite all work correctly and do not paraphrase sources used to research this paper.
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