What strategies is your company using to address the concern

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Reference no: EM133878258

Homework: Communications- Analyzing Industry Strategies

Trade press are "magazines and newspapers that are written and published for a particular industry" (Cambridge dictionary); they are publications where an industry talks about itself to other members of that industry. This homework requires you to analyze trade press and/or public relations announcements to understand and analyze current industry trends and strategies.

First select one company you'd like to study. Choose one of the following media companies or conglomerates to investigate:

A. Netflix
B. Amazon
C. Disney
D. Comcast
E. Paramount Global
F. Warner Bros./Discovery

Then select whether you want to investigate and analyze the company's digital strategies OR strategies within global or international markets:

Once you have selected a company and topic, find, read, and cite 10 trade press articles that provide information on this topic. These MUST be trade press articles - discussion instructors will review how to find articles using U-M Library databases like Nexis Uni.

Read the articles carefully and respond to the following short answer questions. It may be helpful to think about this exam in terms of a take home exam rather than a research paper. There is no rubric for this paper, your responses will be graded based on their thoroughness in addressing the questions asked in the prompts. Your response should be no longer than 3 to 5 pages double-spaced (~1250 words):

A. Summarize the 10 articles you read. Include complete and accurate citations for these articles. (~1-1.5pp)

B. What concerns, opportunities, and/or fears about the media landscape or media markets is your company responding to? Identify and explain in detail.

C. What strategies is your company using to address these concerns or market shifts? Identify at least two strategies and explain in detail.

D. Offer an interpretation of these strategies and your company's position within the media landscape. For example, in what ways are they innovative or pushing media markets in new directions? In what ways are they playing "catch-up"? Are they in crisis, leaders in the field, or just trying to maintain their profit? Why might this particular company select these strategies over others?

E. What new services, content, or initiatives can we expect to see from your company in the near future? (Ok to list these).

Reference no: EM133878258

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