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For this assignment, read the case study," IBM Challenge: How to serve a Diverse Mix of Demanding Customers," on page 91 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well supported rationale;
1. Describe how IBM should develop a portfolio of relationship strategies to meet the needs of its diverse B2B customer groups. How might this be different than a company that services a B2B group?
2. With IBM, different customer groups are more costly to serve than others. How should such cost differences be reflected in the particular relationship strategies that IBM follows?
3. What strategies can IBM implement in order to increase the switching costs of customers in group B or Group C?
4. Since IBM is already enjoying profits from Group A, how might the company increase the profits that it derives from Group B and Group C? Are there any ethical implications? If you believe there are not any ethical implications, defend your position.
show in scholarly detail how policies control decisions while defining allowable discretion in which operating
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your are asked to speak at annual strategic Leadership Conference for power and light company to discuss the Key components that comprise the talent quotient
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Prepare a case study analysis of Case 12: LEGO Group: An Outsourcing Journey found in the Cases section of your digital book.
research designlets say that you were approached by a pharmaceutical company that has developed a new drug that is
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