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Question: In today's digital economy, organizations increasingly need to consider competition on a global scale. At the same time, sales and marketing teams understanding that they need to think about their customers on very local level. This leads to a question: how do you think differently about global opportunities? How to translate a global opportunity into a marketable product on a local level?
Imagine that the head of the marketing unit for the organization in which you work has approached you to help her think through the questions above. She is getting ready to go to market for the launch of a global product. In 100-200 words(double space for one page), author a post in which you identify:
1. How you would use analytics to better understand the sales funnel on a local level
2. What strategies and tactics you would suggest for segmenting your market
3. How you believe this might inform the overall product launch
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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