What strategic mistakes do you believe he made

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Reference no: EM131843541

J.C. Penney has been in the business news a great deal in the last 36 months. Late in 2011, the company made a change in its CEO and brought in Ron Johnson to head the firm.

Johnson had a new vision for J. C. Penney and made several changes.

In researching his term, what strategic mistakes do you believe he made?

Reference no: EM131843541

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