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a. Given the SWOT analysis presented in the case, what are IKEA's key competitive advantages? What strategic focus should the company take as it looks to further expand into the U.S. market?
b. What factor is the biggest reason for IKEA's growth and popularity: product value, service value, or branded image? Discuss the reasons for your answers.
c. What strategies would optimize IKEA's sustained growth after it loses some cache?
d. What strategic alternatives would you suggest IKEA employ to further penetrate the U.S. market?
e. Speculate on what will happen at IKEA stores as they adapt to fit local tastes. Is the company's trade-off of service for low cost sustainable in the long term given the portfolio of products and services IKEA offers?
Should Mr. Leonard add the X5 model to the product line - The advertising and promotional cost for launching the X model is forecasted to be $2 million for the first year
Report On Cultural Ethics And Effective Communication
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Calculate the weighted average cost of capital (WACC) for the firm's existing capital structure. Calculate the net present value (NPV) for each plane model using the company's WACC as the hurdle rate
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Discusses "The Five Generic Competitive Strategies": Low-Cost Provider Strategy; Broad Differentiation Strategy; Focused Low-Cost Strategy; Focused Differentiation Strategy; and, Best-Cost Provider Strategy (see also Figure 5.1). In this forum, you n..
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Productivity is measured by the ratio of outputs to inputs. Some organizations use a partial measure of productivity to measure actual operations, such as a restaurant using number of customer meals per labor hour.
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Imagine you have been asked to contribute to planning a session on leadership, collaboration and teamwork in a cultural diverse workplace for your organization.
Planning for risk and identifying resources.
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