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MARKETING PLAN EXERCISE These end-of-chapter marketing plan exercises are designed to help you use what you learned in the chapter to build a strategic marketing plan for a company of your choosing. Once you've completed the marketing plan exercise for each chapter in Part 1 of this textbook, you can complete the Part 1 Marketing Planning Worksheet on your companion Web site at www.cengage.com/marketing/lamb.
In the first part of this exercise (Chapter 2) you described your chosen company, wrote its mission statement, and set its marketing objectives. Use the following exercises to guide you through the next part of your strategic marketing plan:
1. Identify any ethical issues that could impact your chosen firm. What steps should be taken to handle these issues?
2. How should your company integrate corporate social responsibility into its marketing plan?
3. In addition to suggestions for philanthropic responsibilities, write up a brief code of ethics for your firm. To see other codes of ethics, go to www.iit. edu/libraries/csep/codes/coe.html.
Describe your philosophy regarding how a leader should behave and Second list two of your favorite leaders
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Instructions: Complete the case study below by answering each question. Utilize a minimum of 2 scholarly resources to support responses to Part I of the case study. For Part II show all calculations. This is not a formal written paper; however, an AP..
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healthcare telecommutingin an increasing technological environment there will be an increase in the number of employees
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