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What sponsored links or display ads appeared alongside

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Reference no: EM132501653 , Length: Word count: 400

Visit portal sites like Google, Bing, or Yahoo that use paid search for sponsored links and display/banner advertising. Search for items related to popular products or personal interests.

Question 1: What sponsored links or display/banner ads appeared alongside of your search results?

Question 2:  How do those sponsored links or display/banner ads correlate to your search topic, if at all?

Next, click on some of the sponsored links or display/banner ads that were produced along with your search results and describe what happens.

Question 3: Did you get transferred to a product website?

Question 4: Were you taken to an online promotion such as a sweepstakes?

Question 5: What purpose did the company have in prompting your click-throughs, and what incentives were you given to oblige the advertiser with your time and effort?

Question 6: Finally, describe the different experiences you had clicking through different display/banner ads and rate their effectiveness from a consumer perspective.

Reference no: EM132501653

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