Reference no: EM132304544 , Length: word count:12000

Outline:

Title Page
a. Identify the business and the document
b. Identify the location & telephone numbers of the business or where the principals can be reached
c. Identify the person/s who wrote the manual
Table of Contents

Part 1: Business Proposal
1.1 Description of the Business
1.2 Location of Business
1.3 The Market
1.4 The Competition
1.5 Management

Part 2: Operational Procedures (Select any 3 from the following sections)
2.1 Human Resources (HR)
• What are the HR needs of the business? What positions are needed? How many are full time, part time, casual, volunteer?
• Duties & responsibilities. Who does what? Who reports to whom? Who makes final decisions?
• What skills will your employees need now? In the near future? In 5 years?
• What are you plans for recruiting/ training staff?
• How will you deal with seasonality of staff needs? How will you manage staff turnover?

2.2 Marketing & Public Relations
• How does the design & presentation of your facility entice travellers to visit?
• What promotional tools will you use to attract & retain your target markets?
• How will you expand your markets?
• How will you manage the public relations aspects of the business?
• What procedures to you have to deal with crises?
• How will you measure the success of marketing efforts?
• How can you use latest technology to market your business globally?

2.3 Visitor Experiences & Service Quality
• What quality control systems will you implement to ensure high quality visitor experiences?
• What performance standards will you use & how will you measure quality?
• How will you manage relationships with customers?
• How will you deal with complaints?
• Who will you manage the tangible presence/s of your business (e.g. buildings)? How does the servicescape influence visitor behaviour & encourage satisfaction?
• What are you doing to ensure aesthetic appeal - cleanliness, maintenance, comfort, security etc?

2.4 Partnerships & Alliances
• What alliances 7 partnerships would be beneficial to survival of the business?
• What will you do daily to develop and nurture partnerships?
• Who are your suppliers? How deal with them? How maintain good relationships?

2.5 Demand & Capacity Building
• How will your products/ services be priced?
• What revenue/ yield management strategies will you use?
• Are your target markets seasonal? How will you manage this? How can you smooth out the effects?
• How does your facility design help to manage capacity issues such as crowding, queues, visitor flow?
• How might you use technology to help manage demand/ capacity?

2.6 Finance
• What sources of revenue will exist in your business?
• How do you plan to maximise revenue?
• What cost control & reduction strategies will you use?
• Provide a budget of projected operational costs & income for your first year of operation.

2.7 Legal Compliance
• What legal responsibilities do you have for employees, visitors & others affected by your business?
• What are the perceived risks/ threats to clients, guides, others affected? How will you manage any risks associated with claims of negligence?
• How will you legally protect the business against claims arising from overbooking, overcrowding, delay, disappointment?

Part 3: Sustainable Management
• What procedures can be put in place to manage economic, social and environmental sustainability of your business?
• Will you have a code of ethics for visitors? For employees?
• Would the business require environmental accreditation? What is most appropriate?
• What environmental standards will the business adhere to?
• What environmental risks do you face and how will you mitigate these?
• What social impacts will you have on the community & other users of the land & how mitigated?

Attachment:- Guidelines.zip